Rituals and UNICEF Join Forces to Improve Youth Mental Health

Rituals, a prominent health and beauty brand, has partnered with UNICEF to enhance the mental health of children and young people globally. This collaboration focuses on supporting community-based mental health services, increasing awareness among educators, and reinforcing social services that identify children needing psychological assistance.

As part of its commitment, Rituals will contribute to UNICEF’s Global Mental Health Fund. These funds will directly facilitate programs aimed at improving mental health resources in various communities. The initiative aims to train teachers to recognize and address mental health issues in classrooms, fostering an environment where students can feel safe and supported.

Rituals is also a member of the UNICEF-led Global Coalition for Youth Mental Health, advocating for increased private sector involvement in addressing mental health stigma and discrimination. The company emphasizes the necessity for better data collection and research regarding children’s mental health, stronger policy frameworks, and improved mental health practices in workplaces.

Raymond Cloosterman, Rituals’ founder and CEO, expressed his concern about the rising number of young individuals facing mental health challenges. He stated, “The alarming statistics regarding youth mental health deeply impacted me, and it became clear that our company needed to take more action. In our current society, it is essential to collaborate in initiatives like this one to create lasting, positive changes. We must help build the mental resilience of young people, as their future is intertwined with our own.”

Rituals has committed to allocating 10% of its annual net profit to support initiatives that promote overall well-being for individuals and the planet. Through this partnership with UNICEF, the company aims to foster a network of support for youth mental health, ensuring that children and adolescents receive the resources needed to thrive emotionally and psychologically.

This partnership is a significant step towards addressing the growing mental health crisis among youth, providing a framework for effective intervention and support. By combining resources and expertise, Rituals and UNICEF are poised to create a meaningful impact on the mental well-being of future generations.